Business Performance
Executive Scorecard
Ten measures that describe company health, each with the trend and the commentary a CEO needs to act on it.
Revenue
$14.2M
+18% vs. plan
Growth is distribution-led. Velocity is holding as doors expand.
Gross Margin
38.4%
+90 bps QoQ
Mix improvement offsetting inbound freight pressure.
Retail Sell Through
82%
+3 pts
Strongest in natural channel; club remains promotion dependent.
Retail Distribution
21,400 doors
+2,150 doors
Expansion tracking ahead of the annual door plan.
Inventory Turns
6.1x
-0.3x
Safety stock build ahead of resets is temporarily suppressing turns.
Forecast Accuracy
84%
+5 pts
Improved by the weekly demand review; club remains the outlier.
Cash Position
$6.8M
Stable
Sufficient runway for the planned capacity investment.
Employee Engagement
81
+4 pts
Clarity of priorities scored highest; workload balance lowest.
Ecommerce Revenue
$1.9M
+26% YoY
Multipack mix is carrying both growth and contribution margin.
On Time Delivery
94%
-2 pts
Two carrier misses in the Southeast lane; mitigation in progress.
Executive commentary
The company is growing through distribution while holding velocity, and margin is expanding on mix rather than price. The two measures moving the wrong way - inventory turns and on-time delivery - are both supply-side and both have owners and active mitigations. Neither is a demand signal.