Decision Required
Approve Packaging Vendor
Two core SKUs remain single-source on packaging.
Owner: Annie Grifkin, VP Operations.
Revenue Exposed
$2.4M
Recommended Decision
Approve the second vendor and split volume 70/30.
10 minutes
Decision Support
Decision Center
Decisions that only the CEO can make, each prepared to the point where the choice takes minutes rather than meetings.
Decision Queue
05 itemsDecision Required
Increase Production Capacity
Door plan will exceed current run capacity next quarter.
Owner: Annie Grifkin, VP Operations.
Investment
$1.1M
Recommended Decision
Fund capacity in two stages tied to confirmed doors.
20 minutes
Decision Required
Approve Trade Promotion Budget
Two events are performing below the return threshold.
Owner: Alex Hanifin, SVP Marketing.
Reallocation
$640,000
Recommended Decision
Hold total spend flat and reallocate to proven banners.
15 minutes
Opportunity
Expand Retail Distribution
Kroger division expansion is the clearest near-term door opportunity.
Owner: Alex Hanifin, SVP Marketing.
Incremental Revenue
+$1.8M
Recommended Decision
Approve division-level expansion ahead of new banners.
15 minutes
Decision Required
Authorize Product Launch Timeline
Innovation is one qualification round behind a fixed retailer window.
Owner: Alex Hanifin, SVP Marketing.
Launch Revenue at Risk
$3.2M
Recommended Decision
Lock the launch date and hold trials to it.
10 minutes