Execution & Accountability
Initiative Tracker
Every initiative in one place, so the leadership meeting reviews exceptions rather than rebuilding status.
| Priority | Initiative | Owner | Status | Progress | Dependencies | Risk | Next Milestone | Executive Attention |
|---|---|---|---|---|---|---|---|---|
| P1 | National Retail Expansion | Alex Hanifin, SVP Marketing | On Track | 72% | Broker network readiness · Co-packer capacity · Trade spend approval | Shelf resets at two national partners could slip a cycle if planograms are not confirmed this month. | Spring reset planogram confirmations | Approve incremental slotting investment for the spring reset window. |
| P1 | New Product Innovation | Alex Hanifin, SVP Marketing | Needs Attention | 48% | Co-packer trial slots · Packaging vendor · Retailer launch windows | Flavor qualification is one round behind schedule, compressing the launch runway. | Final production trial sign-off | Confirm launch timing before retailer submission deadlines close. |
| P1 | Supply Chain Optimization | Annie Grifkin, VP Operations | Needs Attention | 61% | Second packaging vendor qualification · Warehouse capacity | Single-source packaging exposure on two SKUs; inbound lead times remain volatile. | Dual-source qualification complete | Approve the second packaging vendor to remove single-source risk. |
| P2 | Trade Promotion Strategy | Alex Hanifin, SVP Marketing | On Track | 55% | Retailer calendars · Finance approval · Forecast accuracy | Promotion lift varies widely by banner; low-ROI events still consume budget. | Half-year promo calendar lock | Approve the reallocated promotional budget ahead of retailer calendar lock. |
| P2 | Operational Excellence | Annie Grifkin, VP Operations | On Track | 66% | Demand planning cadence · Co-packer scorecards | Forecast accuracy improvements depend on consistent retailer data feeds. | Co-packer scorecard rollout | None this cycle. Review at the Monthly Business Review. |
| P3 | Ecommerce Growth | Alex Hanifin, SVP Marketing | Ahead of Plan | 78% | Inventory allocation · Content refresh · Fulfillment partner | Fulfillment costs rise faster than revenue if multipack mix does not hold. | Subscription bundle launch | None this cycle. |