Leadership Alignment

Leadership Team

What each leader owns this quarter, what they are waiting on, and where their work depends on someone else's.

MP

Matt Parry

Founder & CEO

Revenue vs. Plan
+18%
Gross Margin
38.4%
Cash Position
$6.8M

Current Priorities

  • Hold the growth plan while protecting margin discipline
  • Sequence capacity investment against the retail door plan
  • Keep the leadership team aligned on the top three priorities

Open Decisions

  • Production capacity increase
  • Product launch timeline authorization

Current Risks

  • Growth outpacing supply readiness in two SKUs

Cross Functional Dependencies

  • Operations capacity plan
  • Marketing launch calendar
AG

Annie Grifkin

VP Operations

On Time Delivery
94%
Fill Rate
97.1%
Inventory Turns
6.1x

Current Priorities

  • Dual-source packaging on the two single-source SKUs
  • Raise on-time delivery back above 96%
  • Standardize co-packer performance scorecards

Open Decisions

  • Packaging vendor approval
  • Capacity expansion timing

Current Risks

  • Single-source packaging exposure
  • Southeast carrier reliability below standard

Cross Functional Dependencies

  • Finance approval for vendor onboarding
  • Demand forecast stability
AH

Alex Hanifin

SVP Marketing

Sell Through
82%
Doors
21,400
Ecommerce Growth
+26%

Current Priorities

  • Land the spring shelf resets across national partners
  • Reallocate trade spend toward proven-lift banners
  • Bring two line extensions through retailer review windows

Open Decisions

  • Trade promotion budget
  • Retail distribution expansion scope

Current Risks

  • Innovation timeline compression against submission deadlines

Cross Functional Dependencies

  • Co-packer trial slots
  • Inventory availability at reset