On TrackP1 · Target Q3
National Retail Expansion
Expanding distribution depth across national grocery and club partners, prioritizing stores where velocity already exceeds category average.
- Owner
- Alex Hanifin, SVP Marketing
- Risk
- Shelf resets at two national partners could slip a cycle if planograms are not confirmed this month.
- Dependencies
- Broker network readiness · Co-packer capacity · Trade spend approval
- Executive Attention Required
- Approve incremental slotting investment for the spring reset window.
Next: Spring reset planogram confirmations
Needs AttentionP1 · Target Q4
New Product Innovation
Two line extensions in the crinkle cut and cheese ball platforms, sequenced to land inside existing retailer review windows.
- Owner
- Alex Hanifin, SVP Marketing
- Risk
- Flavor qualification is one round behind schedule, compressing the launch runway.
- Dependencies
- Co-packer trial slots · Packaging vendor · Retailer launch windows
- Executive Attention Required
- Confirm launch timing before retailer submission deadlines close.
Next: Final production trial sign-off
Needs AttentionP1 · Target Q3
Supply Chain Optimization
Reducing single-source exposure, improving inbound reliability, and lifting fill rate consistency across distribution centers.
- Owner
- Annie Grifkin, VP Operations
- Risk
- Single-source packaging exposure on two SKUs; inbound lead times remain volatile.
- Dependencies
- Second packaging vendor qualification · Warehouse capacity
- Executive Attention Required
- Approve the second packaging vendor to remove single-source risk.
Next: Dual-source qualification complete
On TrackP2 · Target Q3
Trade Promotion Strategy
Shifting trade dollars toward banners with proven lift and repeat purchase, and retiring events that do not clear their return threshold.
- Owner
- Alex Hanifin, SVP Marketing
- Risk
- Promotion lift varies widely by banner; low-ROI events still consume budget.
- Dependencies
- Retailer calendars · Finance approval · Forecast accuracy
- Executive Attention Required
- Approve the reallocated promotional budget ahead of retailer calendar lock.
Next: Half-year promo calendar lock
On TrackP2 · Target Ongoing
Operational Excellence
Tightening the planning cadence: one demand number, one production plan, and a standing operating review that closes gaps weekly.
- Owner
- Annie Grifkin, VP Operations
- Risk
- Forecast accuracy improvements depend on consistent retailer data feeds.
- Dependencies
- Demand planning cadence · Co-packer scorecards
- Executive Attention Required
- None this cycle. Review at the Monthly Business Review.
Next: Co-packer scorecard rollout
Ahead of PlanP3 · Target Q4
Ecommerce Growth
Growing direct and marketplace revenue with a multipack-led assortment that protects margin while building household repeat rates.
- Owner
- Alex Hanifin, SVP Marketing
- Risk
- Fulfillment costs rise faster than revenue if multipack mix does not hold.
- Dependencies
- Inventory allocation · Content refresh · Fulfillment partner
- Executive Attention Required
- None this cycle.
Next: Subscription bundle launch